MN8 Foxfire Recap of FDIC 2012
The MN8 Foxfire caravan pulled into the Indianapolis Convention Center wednesday afternoon. We knew it would be a good show when we already had people waiting to talk to us before we even started unpacking our booth.
Later back at the hotel we met up with our celebrity spokesmen Lt. Rhet Flietz ( www.thefirecritic.com) and Capt. Willie Wines (www.ironfiremen.com)
They were very proud to be showing off their brand new kilts. I could not be left out so one of their friends who made the drive with them, Big Mike, of the Renegade Pipes and Drums offered me a kilt to wear.
We met up with the rest of our crew and headed out to the F.O.O.L.S. outdoor party. It was so great seeing several people in the crowd wearing their Foxfire illuminating t- shirts. Rhett and Willie were mobbed like celebrities, everybody wanted their pictures with them. These two giants in the fire service are the real deal. They don’t know a stranger. Every firefighter they meet is greeted as “hey brother.”
The first day of the show was great! A few of us got to the booth several hours before the start and we already had a constant stream of people. So many people were lined up that some had to come back two and three times just to get a demo. We completely sold out of all of our illuminating tetrahedrons and almost sold all of the FDIC winning T-shirts made by firefighter Donald Wedding on the first day.
Some of the greatest comments of the day were from the firefighters that bought our products last year and were now bringing their fellow firefighters over to show them the “magic” as some people called it.
That night we had a chance for our entire team to unwind at one of my favorite restaurants, Adobo. We rented an entire room and spent the night sharing laughs, dancing to the Mariachi bands, eating table-side made guacamole and drinks, lots of fresh made margaritas.
The next two days were just like the first two, action packed and a constant stream of distributors, firefighters, and others wanting to hang out with the MN8-Foxfire team and to learn more about how our advanced photoluminescent technologies can help increase visibility, reduce disorientation and improve accountability. We even were interviewed by Mike Brooks of CNN Headline News.
The last day, we signed up for our new booth for next years show and after speaking with the person at the conference, she made a comment, “So you guys are the ones we’ve been hearing about that has been so busy that you've been blocking the aisles with all your crowds. Outside of the special visit from the “Swamp People” and the bikini girls we were one of the busiest booths at the show."
When I look back on the show and what we have accomplished since last year, I tried to figure out how we could have gained so much traction so fast and the answer is simple. The reason is something we have talked about many times before. We are taking an innovative technology and making a difference in the safety of our brothers. Every dollar we make goes back into growing our mission of "By firefighters for firefighters." We are not a huge corporation that can spend millions of marketing dollars on big trade-show booths and full page advertisements. We are just a bunch of firefighters trying to look out for each other.